No Logo
No Logo, a Liverpool-based emerging clothing brand, is dedicated to serving the diverse people of its city, transcending style and culture boundaries. With a commitment to minimal branding and timeless fashion, No Logo aims to resonate with the essence of Liverpool and its vibrant community.
FREELANCE
ILLUSTRATOR
PHOTOSHOP
CONCEPTS
BRAND DESIGN
The Process
I began by discussing the client's branding goals and vision for NoLogo, guiding them through creating a mood board to ensure we were aligned on the brand’s look and feel. The client sought a minimalist, culturally inclusive clothing brand, embracing the irony of the "NoLogo" name.
Next, I sketched multiple logo concepts, refining them digitally for client review. Upon selecting a favorite, I created a comprehensive mood board around the chosen design, which the client approved.
I then finalised the logo in Illustrator, exploring variations for future flexibility. I created mockups to bring the concept to life for the client, and to communicate the vision effectively.
In conclusion, the project was a collaborative success, and I'm excited to see how NoLogo evolves with my design as its cornerstone.
No Logo
NoLogo's branding captures simplicity and elegance with its bold, stacked
"NO - LO - GO" logo.
Designed to stand out on labels, it complements the brand's minimalist style, ensuring instant recognition while conveying its distinct identity.
Colour Concept
Colour Alternatives
Logo Alternatives
Typography
Mockups
